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Hi, I'm Morgan Clark

Data visualization specialist with 5+ years of experience using Powerpoint, Tableau Desktop, and other key visualization software to deliver productive data insights to identify potential opportunities for change. Using my creative skills to help analyze and interpret trends and patterns within large data sets.

I love to create digital illustrations in my free time, and recently started my animation journey. Keep up with my latest illustrations on Instagram.

Nordstrom Product Analysis

by Morgan Clark

Nordstroms is the home of hundreds of eye catching brands that bring millions of dollars of revenue each year. In order to improve customer satisfaction, the marketing team needs information on the customer satisfaction across brands. Analyzing customer reviews can effectively pinpoint brands with inventory that consistently receives positive feedback, contributing to overall customer satisfaction.

To boost the volume of reviews available for analysis, it is essential to provide incentives to encourage shoppers to share their honest feedback. The accumulation of more reviews will reveal valuable insights into the preferences and dislikes of our frequent customers, allowing us to better understand and cater to their needs.

The Nordstroms Product data below is visualized using Tableau Desktop after being cleaned using Python.